Brand Strategist
Position Objectives
- Assure that PBDH is one of the leading providers of brand design services in the Pacific Northwest and is positioned as such.
- To develop and strengthen Phinney/Bischoff Design House's clients' brands though the effective development, management and execution of the brand strategy process.
- To strengthen Phinney/Bischoff Design House's brand.
- To assure the consistent delivery of excellent client services.
Primary Responsibilities
- The continuous development and implementation of the firm's brand strategy discipline.
- Leading the development of clear and effective brand strategies for clients.
- Oversee client engagements through the brand strategy process, in coordination with account managers, including; scheduling, strategy development, presentations, client-development, writing creative briefs.
- Coordinating and collaborating with project partners, including research firms, ad agencies, etc.
- Manage brand strategists and Account Managers/Strategistsincluding training and development.
Qualifications
- Bachelors or Masters level degree in marketing, communications or a related field.
- Two or more years experience with Internet-related projects and print production.
- Two or more years experience with qualitative and quantitative market research.
- Strong writing, oral and presentation skills.
- Well-versed in print design and production, Experience Design processes and Web production, and marketing principles and strategies.
- Must think strategically and be results oriented.
- Proficiency with business software applications (word processing, databases, spreadsheets), especially MS Office.
- Self starter.
- Organized.
- Ability to be detail oriented and a "big picture" thinker.
- Ability to work independently as well as collaboratively.
- Ability to handle multiple projects simultaneously.
- Ability to work well under pressure.
- Stong communications skills, with both internal and external teams.
Compensation
- Salary plus incentives and benefits.
Account Manager/Strategist
Position Objectives
- To ensure timely delivery of quality services to PBDH clients as an efficient and professional account manager.
- To work with the Director of Brand Strategy to strategize/plan marketing positions/systems for clients to aid in their success.
- To increase PBDH revenue by assisting in the development and implementation of the PBDH marketing plan.
- To increase PBDH revenue by assisting with business development efforts.
- To maintain and increase PBDH revenue by striving for a high rate of client retention.
Primary Responsibilities (Account Management)
- Act as primary client liaison and client advocate.
- Represent the client within Phinney/Bischoff Design House.
- Research and understand clients' market and industry issues.
- Maintain one-on-one communication with clients throughout and between projects.
- Responsible for project estimating and overseeing project budgets.
- Maintain project delivery schedule and revise as necessary.
- Write creative briefs and/or conduct kick-off meetings to initiate projects.
- Review work-in-progress and ensure the design follows the clients' graphic standards guidelines (if any) and client expectations.
- Present work-in-progress to client (occasionally with designer and/or principal).
- Oversee quality control.
- Maintain and develop client relationships and actively seek opportunities for additional work with current and past clients.
Primary Responsibilities (Brand Strategist)
- Help the Director of Brand Strategy in conducting interviews, writing surveys, collating data, analyzing results, making recommendations for clients marketing efforts.
- Be a proactive participant with client, looking for better ways to service the account, and help client achieve their goals.
Business Development
- Support the implementation of business development initiatives as directed by the business development coordinating team.
- Research target markets and prospects.
- Manage targeted campaigns.
- Help maintain prospecting database.
- Assist with prospect follow-ups and prospect relationship development as necessary.
- RFPs, RFQs and proposal preparation for current clients, past clients and prospective clients.
- Prepare for, and participate in, sales presentations as needed.
- Participate in networking events during and after business hours as necessary.
Duties And Responsibilities
- Assist with the development and implementation of the PBDH Marketing and Business development plan in collaboration with partners, client services director and business development manager.
- Participate in strategic planning process for firm, especially as it relates to business development, client relations and client retention.
- Write, edit and/or proof copy on client projects and PBDH marketing materials as needed.
Supervisory Duties
- Supervise marketing and/or account management projects as needed.
Education And Skills Required
- Bachelors level degree in business, marketing, communications or a related field
- Four or more years' experience in marketing and/or client services
- Four or more years' experience with account and project management
- Strong writing, oral and presentation skills
- Well-versed in print design process
- Solid understanding of interactive (Web) design principals and processes
- Must think strategically and be results oriented
- Understand Branding principals and processes
- Proficiency with business software applications (word processing, databases, spreadsheets), especially MS Office
- Self starter
- Organized
- Ability to be detail oriented and a "big picture" thinker
- Ability to work independently as well as collaboratively
- Ability to handle multiple projects simultaneously
- Ability to work well under pressure
- Sense of humor
