On Saturday, June 7th, Swedish Hospital is unveiling their brand new Orthopedic Institute. The 11 a.m. public open house invites the lay person to view all the state-of-the-art inner-workings without having to undergo surgery. We had the opportunity to develop a high-level brochure for the new institute and it’s been fascinating to see the facility in various stages of completion. The architecture is striking in comparison with older hospitals not only in its use of aesthetically pleasing materials, but its bigger hallways, higher ceilings and large windows that open the interior with natural light. The inpatient rooms are especially comfortable and spacious. Built to house surgeries as well as medical offices, rehabilitation equipment, pharmacy and café, the institute provides a continuum of orthopedic care in one location. Because orthopedic surgeries are largely elective, patients have time to choose their care providers; the combination of expertise, convenience and newness should appeal…
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Last week J.K. Rowling gave an inspiring speech at the Harvard Commencement titled “The Benefits of Failure, and the Importance of Imagination.” The entire address is somewhat lengthy but worth the read. Below are a few paragraphs that stood out to me. “Failure gave me an inner security that I had never attained by passing examinations. Failure taught me things about myself that I could have learned no other way. I discovered that I had a strong will, and more discipline than I had suspected; I also found out that I had friends whose value was truly above rubies.” “The knowledge that you have emerged wiser and stronger from setbacks means that you are, ever after, secure in your ability to survive. You will never truly know yourself, or the strength of your relationships, until both have been tested by adversity. Such knowledge is a true gift, for all that…
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In an effort to protect the official sponsors of the Olympic Games from competition by non-sponsored brands, Beijing is taking the International Olympic Committee (IOC) sponsorship-protection practices to new extremes. According to this WSJ.com article, it’s consistent with IOC rules to hide prominent logos belonging to a sponsor’s major competitor. But enforcers in Beijing have gone so far as to apply tape across virtually any logo in any place, whether it belongs to a sponsor competitor or not. Wandering through the Olympic grounds you’ll see pieces of white tape on elevator button plates, fire alarms and even toilets. There’s even an official tape replacement squad to ensure that any piece of tape gone astray is quickly replaced. Which points to the fact that these pieces of tape do tend to “go astray”. There may be no better way to draw attention to an inconspicuous graphic than to cover it with…
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