I have a friend who believes that when it comes to movies dealing with critical issues, don’t watch it if you don’t plan on doing anything about it. His argument for this is that it just desensitizes us to a point where it becomes the norm to not react to the injustice that we’re seeing. Movies such as Hotel Rwanda or Blood Diamond. I have to admit that I saw both these movies and to his point, although deeply moved and disturbed by the injustice of it all, didn’t do anything about it. So when NBC Nightly News and Today did a news report on the crisis in Congo, I tuned in remembering my friend and knowing that I no longer wanted to ignore these critical issues happening around the world. As I watched, I learned that the war in the Democratic Republic of the Congo has caused more than…
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For most people, when you think of creative minds, you naturally think about the arts, music or dance. Science and technology rarely come to mind. But it’s obvious that in order to develop innovative ideas, creativity is an essential part of what inspires breakthrough thinking. This was the shared vision in creating Dexter Station, a new 347,000 sq. ft. office building slated for South Lake Union. PBDH was hired by Capstone Partners to create the brand strategy, naming, identity and sales brochure for this office building targeting the big brains in technology, life sciences and other innovation industries–scheduled to be completed in late 2009/early 2010. Everything from the cascading building architecture to the three-story interactive space we named “The Hub,” fosters an engaging environment of collaboration and sharing of ideas. The brand positioning elements, including the sales brochure, were created with this in mind. The challenge was to capture the…
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