Designers, what inspires you?
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How much vision goes into a design project? Most of us would agree that you have to start with a good creative brief, with plenty of strategy, brand vision, and objectives to draw from. You have to consider your target audience, the personality and tone that you are trying to convey, and the primary message, at very least. Done. We’re past that. Once all the important strategy and branding objectives have been decided, there is still plenty of room for differing and unique executions. How do you start the process of building a layout? Flipping through reference books? Sketches? Start right in with a layout program? Where do new compositions come from? Is it a random process, an exercise in experimentation and discovery? When I see a completed layout I sometimes wonder: Did the designer know it was going to look like this when they started? I’d like to explore…
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