Web Redesign Part 1: Why We Did It
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About two years ago we decided we were long overdue for a new Web site. The old pbdh.com site, while still mostly functional, wasn’t quite the spring chicken it was when we launched it back in 2003. So we got together and started to figure out how we could improve the site as a whole. The look, the functionality, the usability and even the overall purpose of our site were considered. When all was said and done we came up with one major goal: simplify. In the words of Albert Einstein we decided that “everything should be made as simple as possible, but not simpler.” We started by looking at the many different sections and pages we had produced over the years. Some of them were from the original site-map, others were add-ons cobbled together over various marketing initiatives, and one or two pages just showed up one day out…
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