What is it About the Cobbler’s Kids?
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The cobbler’s kids have no shoes for the same reason a brand design firm takes so long to update its own brand. While we absolutely live and breathe to shape and steward our clients’ unique brands, it’d been almost 14 years since the launch of our previous brand identity and 4 years since our last major overhaul of pbdh.com. So last August we got a new client: us. We knew that was the only way to make it happen, even though we knew we’d probably end up being the worst client we’ve ever had. We started where you’re supposed to start: brand positioning. Creative firms are notorious for being positioning-less, since most are willing to be whatever clients want them to be. Also, a lot of firms end up being havens for undiagnosed ADHD sufferers, so focusing on a long-term positioning strategy for the firm itself—without the wonder and sex…
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