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Fill Your Thought Bubble

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For most people, when you think of creative minds, you naturally think about the arts, music or dance. Science and technology rarely come to mind. But it’s obvious that in order to develop innovative ideas, creativity is an essential part of what inspires breakthrough thinking. This was the shared vision in creating Dexter Station, a new 347,000 sq. ft. office building slated for South Lake Union. PBDH was hired by Capstone Partners to create the brand strategy, naming, identity and sales brochure for this office building targeting the big brains in technology, life sciences and other innovation industries–scheduled to be completed in late 2009/early 2010. Everything from the cascading building architecture to the three-story interactive space we named “The Hub,” fosters an engaging environment of collaboration and sharing of ideas. The brand positioning elements, including the sales brochure, were created with this in mind. The challenge was to capture the…
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Audrey Na

author// Audrey Na on Aug 11, 2008

tags// Architecture, New Work, Design

related client// Capstone Partners/Dexter Station

Don’t Look Here

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In an effort to protect the official sponsors of the Olympic Games from competition by non-sponsored brands, Beijing is taking the International Olympic Committee (IOC) sponsorship-protection practices to new extremes. According to this WSJ.com article, it’s consistent with IOC rules to hide prominent logos belonging to a sponsor’s major competitor. But enforcers in Beijing have gone so far as to apply tape across virtually any logo in any place, whether it belongs to a sponsor competitor or not. Wandering through the Olympic grounds you’ll see pieces of white tape on elevator button plates, fire alarms and even toilets. There’s even an official tape replacement squad to ensure that any piece of tape gone astray is quickly replaced. Which points to the fact that these pieces of tape do tend to “go astray”. There may be no better way to draw attention to an inconspicuous graphic than to cover it with…
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Lorie Ransom

author// Lorie Ransom on Aug 19, 2008

tags// Branding, Design, Think About This

Your Friday Quote

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“Making the simple complicated is commonplace; making the complicated simple, awesomely simple, that’s creativity.” Charles Mingus Musician

Geoffrey Smith

author// Geoffrey Smith on Aug 29, 2008

tags// Quotations