My Girls

This mixed media project was inspired by a my daughter Sophia's infatuation to draw stylized girls — over and over (and over). A years worth (from age 4 to 5) of girls portrayed in different outfits, colors, and styles! With our refrigerator covered and boxes full, I knew there was something creative we could do with her hard work... I created a huge 4 foot wide canvas from plywood and we spent the next couple days painting the frame, laying out her drawings, gluing them down and putting many layers of glaze over them. Never underestimate your creative instinct. With awareness and the imagination of children, this art exists... forever. Here are a few pics showing our process.

Art of Imagination #3.

A Dress

Artist: Sophia (age 4)
Title: "A Dress"

Art of Imagination #2.

I love the swirly serifs on all of the S's. Could be a type designer someday?


Artist: Sophia (age 4)
Title: "Opposites"

Inspiring Documentary about the Sartorialist

I've enjoyed seeing through the lens of the Sartorialist for a couple years now. Now with this short documentary, it's great to see his simple approach in how he connects with people on the streets of the world and how he ultimately records fashion history with a simple photo blog. What a inspiration!

Art of Imagination #1.

As designers, we are continually striving for the most strategic or creative solutions. If you find yourself stuck on a problem or are thinking everything has been done before. Or, maybe you just need a little boost of creative inspiration? Watch and listen to children. Kids love to play, learn and create! Their purity and innocent approach is the foundation of creativity and discovery. When I watch my daughter paint, draw, do crafts, or play... it's always refreshing and a powerful reminder that creativity and discovery is infinite.

Artist: Sophia (age 4)
Title: "I love you Disneyland"

Opinion on PricewaterhouseCoopers Rebrand

I just came across this new logo for Pricewaterhouse Coopers (now PwC). The logo is an abstract shape that meaning can be built into... a beginning, transformation and endless possibilities. Whatever it represents, it is clearly the foundation for the rest of the brand to come to life. It's a small part of a bigger picture. From refined messaging to collateral and signage design, to the website and animations, London office of Wolff Olins has created a nice brand system. The concept — that logos alone cannot carry all of the weight of a successful brand — is one that design firms have to convey to clients all to often. A logo is a logo... a brand is everything else. They did a nice job delivering a complete brand system.

BTW, the meaning of the new PwC logo is summed up here:

“We think our new brand expression visually distinguishes PwC in the same way that the quality and expertise of our people differentiates the experience of working with PwC,” said Dennis Nally, chairman, PwC International. “Underlying the visual elements is what the PwC brand really stands for — how we are viewed by our clients, our people and our stakeholders. Beyond our capabilities and experience, we want PwC to be known for building great relationships with clients that help them create the value they’re looking for.” (Ahhh... now I get it.)

This is not atypical for a logo explanation. Abstract is usually more interesting and memorable than being literal. However, is a logo a failure if it needs to be explained in a video or press release? I’m fine with an icon that gains depth with an explanation, but the truly great ones require no explanation. And, on a tangent... it kind of baffles me that the logo is all lowercase, but in text acronym they use cap "P", lowercase "w" and cap "C". I don't get it!

I have mixed feelings about the website design. Specifically, two things I note right away are the placement of logo and the navigation. A leading professional services firm who boast gross revenues of 26.2 billion USD (fiscal year 2009). One of the “Big Four” — the three others are Deloitte Touche Tohmatsu, Ernst & Young, and KPMG — has placed their logo towards the middle/bottom of the home page and has incorporated a very refined navigation. I'm not sure what to make of this logo placement. It works nicely with the animations... but, there's is a big white space at the top left that is just waiting for it to return. You'll see that as you navigate the site, it mysteriously reappears there and actually looks pretty good. And by refined navigation, I mean small (borderline tiny) serif fonts spaced out with loads of white space. I love smaller type, but is this a little extreme for a website? I really do want to like it, but for whatever reason, I am missing some visual Q or design element(s) that helps me find my way. Am I alone here?

With the negatives aside, it is an encouraging sign that in 2010s economy, interesting work still can be done with corporate clients. Will this logo/brand endure time? Probably not. I give it 3-5 years.

My 2 cents.

Apple: The New King of Tech!

There's no looking back for Apple! According to the New York Times, Apple has overtaken Microsoft as the 2nd most valued American company next to Exxon Mobil. I love this and have had faith since first using my first mac back in 1992! Now, even my techy friends have all made the switch from PC to Mac in recent years. I'm sure they still have Linux boxes or other PCs sitting around, but the real workhorses are iMacs and Macbooks. They claim that it's just an easier development platform to deal with. Plus the OS is simple... key difference in my opinion. Macs just seem to work. And, if they don't... Apple's customer service is pretty easy to deal with. Investors are saying “It is the single most important turnaround that I have seen in Silicon Valley,” said Jim Breyer, a venture capitalist who has invested in some of the most successful technology companies. Congratulations to Apple. Today you win.... and yes, I am a Mac.

http://www.nytimes.com/2010/05/27/technology/27apple.html

Read Full Post...

Risqué or Risky?

There's a new campaign on Broadway... Axe took over the old Bailey and Coy Books store front to advertise their "Undie Wear Challenge". Axe is always raising the bar with risqué and viral campaigns. Are there any local schools participating?



http://www.capitolhillseattle.com/2010/04/20/bailey-coy-brought-you-by-a...

Rework (book review)

cover back cover

Rework by Jason Fried and David Heinemeir Hansson
Founders of 37signals

Jason and David reveal to us their views on business—how to start one, build one, and grow — or not grow — one. This book is unlike most business books, both in its simplicity and message. They briefly discuss several ideas that are mostly common sense, but very useful insights none-the-less. These guys lay it out there in black and white fashion. Here's just a few topics they cover:

- Don't take outside investment
- You're better off with a kick-ass half, than a half-assed whole
- No time is no excuse
- Don't try to grow indefinitely
- Don't always listen to your customers
- Scratch your own itch
- Decisions are temporary

Also, so you get a sense of their writing style... here's an excerpt from the chapter on Culture.

Send people home at 5
The dream employee for a lot of companies is a twenty something with as little a life as possible outside of work—someone who'll be fine working fourteen-hour days and sleeping under his desk.

But packing a room full of these burn-the-midnight oil types isn't as great as it seems. It lets you get away with lousy execution. It perpetuates myths like "This is the only way we can compete against the big guys." You don't need more hours; you need better hours.

When people have something to do at home, they get down to business. They get their work done at the office because they have somewhere else to be. They find ways to be more efficient because they have to. They need to pick up the kids or get to choir practice. So they use their time wisely.

As the saying goes, "If you want something done, ask the busiest person you know." You want busy people. People who have a life out side of work. People who care more about more than one thing. You shouldn't expect the job to be someone's entire life—at least not if you want to keep them around for a long time.

-----------
I selected this chapter as an example... as it resonates with my ideas of success and creating balance in life—family, work, health, interests, and hobbies. This book strives for honesty and does not just feed you hype. Business books, schools and people themselves like to over-complicate business. This book is a quick read with many intriguing ideas... some of which are quickly becoming the new norm. I'm planning to keep Rework on my desk as a reality check for myself.

Environmentally Friendly and Improved Bottom Line

Every day that I ride my bike to work…I have time to ponder a few things that we all think about at one point or another. In addition to a "small" contribution to the environment, how much money am I really saving by riding my bike to work? I'm not factoring the investments of getting proper equipment, but just the monthly cash flow.

Do the math: I ride 9 miles to and from work. So 18 miles round trip. That's at least one gallon of gas burned, in most cars, especially if you take into account stop and go "city" traffic.
That's $4-5 per day, or for the sake of conversation, $15 per week (if I ride 3x). That's $60 savings per month and so on…$720 per year…

Another question I often think about... Is buying a latte every morning draining my bank account? Let's do some more quick math. On average, a coffee drink costs $3. If I indulge 5x a week, that's another $60 per month. Now it get's interesting. Add a pastry to the equation for $2 a day...and I'm looking at $100 per month... $1200 per year... not to mention I'll throw away somewhere in the neighborhood of 240 coffee cups, lids and sleeves. Yes, I'm guilty... why don't we all use the thermal cups????

These little expenditures add up... almost $2k per year. If I invested the same 2k every year for 10 years, at 5% interest, I would have nearly $30k in the bank. Not bad. What if I managed to get 8% return on my investment? Nearly 35k saved.

This is the kind of thinking you'll experience if you hop on the saddle and ride! Enjoy the breeze, save some cash and help the environment!!!

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