Build around Facebook because their friends have liked X

Scoble had a great article on Saturday describing how Facebook is positioned to serve higher quality information to people and, in doing so, why it will continue to grow into the center of attention for the majority of web users (and a target for effective marketing).

He offers this foodie example --

You pull out your iPhone or Palm Pre or Android or Blackberry or Windows Mobile doohickey and click open the Facebook application. Then you type “sushi near me.”

It answers back “within walking distance are two sushi restaurants that more than 20 of your friends have liked.”

Wait a second. “Friends have liked?”

And that is a great summary of the emerging power of Facebook in an easy to understand story.

A friend's recommendation (when it's easy to find and is contextually relevant) will always trump other forms of marketing / advertising -- it's the easiest way to find a good restaurant, the hot spot of the hour, or that "today only" deal we've all been on the lookout for.

Because Facebook is built around these relationships from the ground up, it will continue to trump Twitter (and may even best Google eventually) as the most effective place to focus many marketing efforts.

Madrona Salon Offers Thoughtful Conversation

Our pilot project for StepTwo.org is about to stage it's third event. After another couple events we plan on taking this idea regional, then national. This article was just published in March 2009 edition of Madrona News:

by John Platt and Paul Butler, Owners, St. Clouds Restaurant

On Inauguration night we experimented with holding a "salon/caucus" evening at St. Clouds. We wanted to put a bit of effort into our democracy, while also enjoying the bonds forged over food and drink. The result was a thought provoking and expanding experience and so we have decided to continue the dialog with monthly "salons", open to any and all.

In March, our topic was "taxes". the conversation touched on the impacts of our national government cutting taxes while our state taxes increase. We talked about whether economic stimulus and fiscal responsibility can coexist, and what people feel responsible to pay for versus what they want to pay. We also urged people to avoid common, divisive labels such as "left" and "right" or "liberal" and "conservative", instead focusing on the problems and solutions, and finding Common Ground.

Paul and I want to underscore that we are a restaurant committed to the ideals of community and neighborhoods, and that this salon is an extension of that. So on April 7 once again we'll push the tables together to encourage conversation. Participants - including those who come specifically for the salon and unintentional diners who agree to join - will likely find themselves seated with folks they don't normally have dinner with.

We hope you'll include your family - every family ought to enjoy not only dinner together and each other's company, but also a chance to express perspectives, to listen and talk. This will be good, spirited fun. Note that the conversation goes on over dinner, throughout the night, not at some prescribed time. So come when it fits, and enjoy dinner. Reservations welcome, and bear in mind we'll be seating everyone at group tables. Of course, if you'd just like to have a regular St. Clouds Tuesday night dinner, that's fine, too - we are happy to accommodate all.

Much credit for the success of this community conversation model goes to StepTwo.org, in particular Karl Bischoff and Devin Liddell of Phinney Bischoff Design House. They hosted the original meeting that inspired us to partner with them to develop the salon into a model that other restaurants can replicate. We all firmly believe that citizens talking to each other is our road to a fuller and more satisfying democracy.

Let's carry forward President Obama's mantra that we are ONE country - with diverse ideas and diverse experiences, but united in our belief in democracy and America. See you soon at St. Clouds Salon. Contact us at 206.726.1522 or www.stclouds.com if you have questions.

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