Open House: Archives

Just got back from judging the Addys for the AdFed in Columbus, OH. There were over 500 entries. That's pretty impressive since it's the same amount as last year and 2008 was a recession year. I was pleased to see a lot of innovative work. Usually during a recession companies pull back and get a bit conservative. It appears that this time companies want to take the opportunity to move ahead of the competition that is holding back. Smart move.

I can't show my Judges Pick or the Best of Show as no announcement has been made yet. Suffice it to say we all agreed that the winners needed to exhibit the best marriage of concept and execution. The winners did that.

Kudos to the team at the Columbus OH AdFed for organizing and volunteering to make things run smoothly.