Lots of High Expectations = Lots of Responsibility

Two services that I use on a regular basis have been hit with service interruptions this week. T-Mobile has had ongoing problems with Sidekick services, and I've been personally affected/afflicted with an inability to use my phone's browser. I called customer service about 24 hours after it started happening and was greeted with a pre-recorded general "We know it's happening" message. Fortunately for me, I sit in front of a PC for most of my waking hours, so I can put up with the lack of service, especially since the company is going to be providing me a credit for an entire month's worth of service.

Facebook, too, has had its problems this week. An unknown number of users have been unable to access their accounts and they're not pleased by it. Facebook has some 300 million users, and if even one percent of users are locked out, that's a lot of potential anger.

People put so much of their lives--their contact information, their primary communication mechanism--into Facebook that when it's suddenly unavailable for an indefinite amount of time for an unknown (or at least uncommunicated-to-users) reason, frustration is natural. And, unlike T-Mobile, Facebook cannot simply refund user fees because (obviously) it's already free.

Facebook is, at some level, a victim of its own success and its users' high expectations. If it hopes to maintain its dominant position in the social networking universe, it needs to have plans in place to avoid emotionally isolating its users when technical snags arise.

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