Noko Jeans = Access
Noko Jeans is a fascinating start-up founded by three Swedes attempting to produce and import jeans from North Korea. Through Noko Jeans, they’ve somehow been able to capture and share with us images, sounds and taste that I thought were impossible to do from the world’s most secretive and isolated country.
They state on their web site that this is “our attempt to approach and get closer to North Korea.” Hopefully, it can do much more than that. I’m still blown away by how much they’ve been able to document. Their journey doesn’t capture the poverty and social crisis that plagues North Korea as revealed in the Seoul Train documentary, but I’m excited and hopeful for their unique approach to entering and learning more about a country so isolated and where ironically, wearing jeans is forbidden.
As a designer, I am reminded of the endless possibilities there are to being more engaged in the world around us. These three young Swedes have a background in advertising and PR. It inspired me to think, what can I do as a designer to reach out and do something so impossible–and so effective?
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