Open House: Archives

Growing up I loved being part of a team. I made fantastic friends, challenged myself to achieve new goals and celebrated shared victories. Being part of a team was always better than going it alone. The same is true now, in my worklife.

Teamwork and collaboration are principles we pride ourselves on at PBDH and when you really get to put that collaboration into action, great things can happen.

Take for example our client, BECU. We’re part of a group of creative agencies and firms that work on various segments of BECU’s marketing efforts. Together with 5ive Creative, we develop environmental graphics and help design the new Neighborhood Financial Centers (NFCs) that BECU is constructing. Once or twice a year, all of the agencies come together for a Creative Summit where we discuss what’s working and what’s not and brainstorm new ways to achieve our goals. Participants include creative directors, designers, writers and account leads from DNA Brand Mechanics, Zaaz, 5ive Creative, PBDH and BECU’s inhouse team. The results are always eye-opening and the perspectives that are shared are invaluable.

Recently BECU hosted a brainstorm session with all of the agencies and we developed strategies and tactics for reaching out to new markets. The ideas opened new possibilities for both the internal and external teams and we’ll be executing some of them at their newest NFC in the University District (opening on the 1st of the year).

There’s a lot to be said for BECU’s willingness to bring all of their vendors together. Perhaps that’s why their brand is so successful. There really is success in numbers.