PBDH Develops New Identity for Marylhurst University
Seattle, WA – April 2011 –Phinney Bischoff Design House (PBDH), a Seattle-based brand design firm, recently developed the brand identity for Marylhurst University, located 10 minutes south of Portland in Marylhurst, Oregon.
For more than 100 years, Marylhurst University has been providing accessible and innovative education to meet the needs of a multigenerational student body both on campus and online. However, there has been a lack of clarity around the Marylhurst brand and the university did not posses a formal logo. In addition to messaging and overall brand development, PBDH created a compelling visual identity for Marylhurst. The new typographic logo is bold, memorable and differentiating within the competitive landscape. Logo-inspired geometry is used on marketing collateral in the form of strong, colorful elements and overlays suggesting movement and transformation. And the brand color palette now conveys credibility and energy. PBDH additionally created the tagline, “You. Unlimited.” that communicates Marylhurt’s core message: transform your life here through rigorous, relevant learning. PBDH is partnering with Marylhurst to roll out the new brand identity this spring, both in print and online.
About Phinney Bischoff Design House: PBDH is an independent, highly regarded brand design firm with offices in Seattle and Sun Valley, Idaho. Founded in 1982, PBDH offers world-class expertise in brand strategy, design, interactive, and ideation. PBDH believes that great ideas in brand design come from inviting clients into the creative process. The firm is dedicated to bold and innovative work inspired by this transparent and inclusive approach to collaboration. For more information, visit www.pbdh.com.
Contact: Nathan Oliver
Telephone: 206.322.3484
Email: nathano@pbdh.com
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