Press Releases

Seattle, WA – April 2009 – Tone Commander has selected Phinney Bischoff Design House as the brand design firm to help with brand and name development, strategic marketing and repositioning of the company.

Tone Commander manufactures a complete line of ISDN and VoIP telephones, attendant consoles, and NT1 network terminations to fit any application, from a single telecommuter to large Centrex installations. With an impressive installation base in government and military units, Tone Commander’s products meet the most stringent security requirements. Tone Commander has been in business for over 30 years, and takes pride in the fact that products are designed and made in America.

Thomas Beck, Business Development Manager for Tone Commander says, “In evaluating firms to help transition our company for new opportunities, we looked at a dozen NW based firms; ranging from the largest agencies to 2 -3 person boutique shops. We found that we needed a partner that offered the right balance of brand building and design capabilities of the large firms, with the accessibility and direct interaction of designers and account management of the smaller boutique agencies. This narrowed down our evaluation to a select few firms. What tipped our selection to Phinney was their design process, which included our company at every step of the way vs. the traditional firm practice of the great reveal. Being a privately held firm undergoing a radical reinvention for the 1st time in 30 years, this was a much more comfortable working style.”