We’ve thrown out the old model.
Here’s the typical client+agency engagement.
- The client briefs the agency on a question or challenge facing the company.
- The agency goes away—to an exclusive, magical location—for several weeks. The agency returns for the big reveal, and presents 3 preordained directions.
- The agency silently hopes the client likes one of them, because most of the schedule and budget are now gone.
- The client silently wonders why the agency wasted so much energy on so few concepts and hungers for the ideas they didn’t get to see. They might even second-guess their decision to hire the agency.
This industry standard is broken. So we’ve developed an entirely different approach.
The PBDH model.
Great ideas in brand design start with inviting clients directly into the process. Ultimately, a transparent, more-inclusive approach creates better work. Here’s why:
- While we’re extraordinarily quick studies, we’ll never know as much about your business as you do. That’s why we’d love to brainstorm with you. Your participation in brainstorms enriches our thinking. And better thinking fuels better concepts.
- Big reveals are a dangerous addiction. Unveiling ideas the client has never seen before gives agencies a rush. Part of that rush comes from how dangerous it is—you’ll either be thrilled or disappointed. But the biggest risk in a big-reveal approach is time and expense. Our approach replaces potentially wasteful leaps of faith with collaborative “small reveals.” We show more ideas, and earlier in the process. This saves time and resources, getting you to market faster.
- All the reasons for having a more-inclusive approach are about enriching the brand design process. And all the reasons for not having the client involved are about an agency’s ego or insecurities. So, your big brain is welcome here anytime.