ZymoGenetics SEC? Try the FDA!
For three, consecutive years, ZymoGenetics – the Seattle-based biotech company – has relied on PBDH to design differentiating annual reports that focus on a clear message.
We’re very happy with the annual report process and result!
John Calhoun
Investor and Corporate Communications
This year, because ZymoGenetic’s research and development pipeline is on the verge of completing new therapeutics that offer great promise in the treatment of disease - the 2005 Annual Report was developed around the metaphor, “Building Bridges.” The concept - which used a unique illustrative style – was intended to convey to investors, shareholders and employees that ZymoGenetics is closing the distance between: lab and market; investment and profits; disease conditions and biomedical cures; vision and realization as it moves closer to FDA approval.
Symetra Financial
Investor Relations meets Marketing Communications
Purchased in 2004 from Safeco Insurance, an investor group led by Berkshire Hathaway Inc. and White Mountains Insurance Group, Ltd., PBDH was given nine weeks to develop the brand strategy, name, identity, web site, advertising and collateral system for the new company — later to be named Symetra Financial.
PBDH hit the mark with our annual report. The overall theme, design and layout of the report communicated that we are an organization that has both the vision and the process to create shareholder value. The leadership and guidance from the team at PBDH helped us to deliver on our objectives and remain within the budget.
Jim Pirak
Vice President of Marketing
After working with a well-known annual report design firm on their first annual report, Symetra returned to PBDH in search of an annual report that conveyed the company’s incredible success due to its nimbleness and dedication to its partners. Additionally, because the company has a limited number of shareholders, Symetra needed an annual report that would double as a marketing piece for partners, prospects and employees throughout the year.
Evergreen Bank
Beyond the Annual Report. It's building the brand.
Banks have a hard time differentiating on a product or service level. When doing so, they run the risk of commoditizing themselves - conditioning customers to go to the lowest bidder which ultimately (unless you're always going to be the cheapest) destroys a brand.
To differentiate EvergreenBank, PBDH used the color green to create a powerful brand association that was then extended to the overarching brand concept “Green Means Better.” Specific to the annual report, the concept spoke to EvergreenBank's commitment to managing the Bank the right way, rather than the easy way. For example, investing in new personnel, branches and other important expansion groundwork wasn't easy (or inexpensive) for the Bank, but it was the right thing to do for EvergreenBank members. And in the long run, managing the Bank the right way will mean increased profits and stability for EvergreenBank and its members.
Because the “Green Means Better” concept was so well received, PBDH has gone on to design all of EvergreenBank's communication materials, allowing for exceedingly effective and consistent communication of the EvergreenBank brand.
Meeting SEC requirements and filing deadlines is stressful. Developing the tool to communicate your company’s point of view and performance shouldn’t be. Give us a call for samples of our work and/or to discuss your Annual Report further:
Four Principles
PBDH believes the method used to build the Annual Report should be founded on four simple principles:
Strategy that helps companies communicate vision and instill confidence in current and prospective shareholders, employees, partners, and the community.
Design of both visual and narrative content that delivers a focused message while adding perceived value.
Production delivered as a rigorous process that guides clients through every project milestone.
Accountability the responsible steward of our clients’ budget and timing resources throughout the duration of the project.