The Case
Based on research, we developed a strategy to reinforce a community feeling while projecting casual elegance.
We refreshed the existing identity to convey higher levels of TI's desired attributes of luxury, heritage, craft and authenticity. See more Torrefazione Italia work in our practice area.
Need Proof?
- $.24
- per pound increase in perceived value, a 4% increase at retail.
- 49%
- increase in desired image attribute of "luxury" in a perceptual scoring study.